This research is aimed at measuring the effect of market based\ncapabilities on corporate result. The objectives of the study were to\ndetermine the relationship between market capabilities and market share, the\nrelationship between information technology and productivity, and the\nrelationship between customer relationship management and brand loyalty.\nSeries of questions were asked using the questionnaire adopted by the\nresearch and three hypotheses were proposed and tested in the study. To\ndetermine the capabilities and organization performance, a sample of 100\nconsumers and 50 employees were drawn respectively. The data was\nanalyzed using simple frequency tables, regression analysis and Pearson\nproduct moment correlation. Finally, the analysis shows that market\ncapabilities has a large influence on organizational performance in its\nindustry. Based on the above findings, there is need for organizations to\nrecognize their capabilities that will ensure organization performance.
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